Stream Mining: Offline and Online Channels Attribution

CouchConf Israel 2013

Measuring ad campaign effectiveness using cross-attribution of offline and online channels relies heavily on the quality and history depth of the data, Convertro is maximizing history depth by overcoming cookie limitation using a stream mining based tracking algorithm backed by Couchbase.

Presenter: Yaniv Shalev, Convertro


(Running time: 43:37 minutes)