Stream Mining: Offline and Online Channels Attribution
CouchConf Israel 2013
Measuring ad campaign effectiveness using cross-attribution of offline and online channels relies heavily on the quality and history depth of the data, Convertro is maximizing history depth by overcoming cookie limitation using a stream mining based tracking algorithm backed by Couchbase.
Presenter: Yaniv Shalev, Convertro
(Running time: 43:37 minutes)